Since launching in 2014, 100% Optical has quickly established itself as the largest optical event in the UK, attracting 8,936 international visitors and more than 200 exhibitors at our 2018 edition of the show.

Organised in partnership with the Association of Optometrists (AOP), the annual show provides a platform for professionals to:

  • Source the latest eyewear, technology and solutions for their businesses
  • Gain invaluable CET points as part of our world-leading education programme
  • Network with fellow industry peers through one-to-one meetings and parties

The next 100% Optical will take place on 12-14 January 2019 at London’s ExCel.

100% Optical event director, Nathan Garnett said:

We’re delighted to collaborate with Julian Jackson and VisionBridge to help raise awareness of sight loss and the work they do to promote eye research. Our goal has always been to support and enhance the optical sector and this is the perfect cause for us to champion this year.

100% Optical is much more than just an industry event and has always strived to provide a thought leadership platform and influential “voice” for eye health innovation.

Julian has supported 100% Optical since the beginning and it’s now time for us to help him spread the word about his next big campaign, the Big Blind Walk. We’ll even be donning our walking shoes to join in next May!

This year was our fifth anniversary, and it really exceeded all expectations. We had double digit growth on visitor figures, which of course contributes to having a great impact on the awareness of VisionBridge and boost support for the Big Blind Walk.

100% Optical works in partnership with the Association of Optometrists and is Europe’s fastest growing optical event. It is renowned for its buzzing atmosphere and positive visitor experience, created by the bustling exhibition floor, fashion shows, interactive workshops, world class education programme, learning hubs, design competitions and the central bar.

Visit: www.100percentoptical.com

Association of British Dispensing Opticians

“ABDO is delighted to support this worthy event and wishes all participants every success. The Association also encourages its members to become actively involved and contribute in any way they can.”

Michael Potter, Head of Marketing and Communications, Association of British Dispensing Opticians

Visit: http://www.abdo.org.uk

Association for Independent Optometrists and Dispensing Opticians

The Association for Independent Optometrists and Dispensing Opticians (AIO) is delighted to be supporting Julian on his adventurous and brave undertaking of the Big Blind Walk. As an organisation that represents Independent Optometrists and Dispensing Opticians that place long term eye health care at the core of their practices, AIO has very much common cause with raising the profile of eye care and research work aimed not only at preventing sight loss, but also restoring sight. Julian is inspirational in the way he devotes him selflessly to these causes and we are proud to be associated with him in this extraordinary endeavour.

Visit: https://www.aop.org.uk

Birdshot Uveitis society (BUS)

The Birdshot Uveitis society (BUS) is delighted to be supporting Julian on his adventurous  walk across the UK. Since the early days of setting up BUS, Julian has  always been exceptionally helpful  and supportive.  He completely recognizes the value of collaboration and working together in partnership and can really see the value of supporting and nurturing small new patient led charity’s like BUS.  Since 2012 our relationship has gone from strength to strength.  Julian is an inspiration and his enthusiasm and energy know no bounds.

Visit: https://birdshot.org.uk

British and Irish Orthoptic Society (BIOS)

“The British and Irish Orthoptic Society (BIOS) supports the Big Blind Walk”

Visit: https://www.bioj.org

British Blind Sport

“British Blind Sport is delighted to support Julian and the Big Blind Walk, showcasing how physical activity can be so much more beneficial than just your general fitness. As an organisation that enables blind and partially sighted people to access and enjoy sport and recreational activities in the UK just like fully sighted people, we are pleased to support this challenge that demonstrates integrity and shared values in sport and exercise and we look forward to following Julian’s progress.”

Visit: http://www.britishblindsport.org.uk

British Thyroid Foundation

“The British Thyroid Foundation is delighted to be supporting Julian on his extremely courageous 1,000 mile Big Blind Walk from Land’s End to John O’Groats. Julian has again decided to embark on another inspirational fundraising challenge to raise awareness of sight loss, support research and create a translational research fund at the National Eye Research Centre (NERC). As a charity who support patients with Thyroid Eye Disease and aims to promote better treatment for patients, we are very proud to be a supporting organisation for Julian and wish him all the luck with his remarkable fundraising efforts!”

Visit: http://www.btf-thyroid.org


“Diggerland is delighted to be supporting Julian as he campaigns and raises awareness for research into vision and eye health. We wish Julian every success with his Big Blind Walk.”

Visit: www.diggerland.com


“As part of Eyeplan’s 20th Anniversary celebrations four members of the commercial team will be walking with Julian for 20 miles from Frome to Castle Combe. Each member of the team aims to get 20 people to sponsor £5 each and Eyeplan will then match fund this. The intention is therefore to raise £800 for the cause.”

Visit: http://www.eyeplan.co.uk


At GiveVision, we met Julian a few years ago when we just started working on tech solutions to improve the lives of people with sight impairments. Even with very early stage prototypes, Julian has been very supportive. He sees the potential of tech and how it can ease people’ everyday routines. Our work is really complementary to eye research in a way that whatever your sight condition and its treatments are, you might need a little help to capture visual information quicker & comfortably such as more magnification, stronger contrasts or more brightness. This is what we are developing: the next generation of wearable sight aids. Like Julian, we aim to mobilise as many people as possible to fasten the development of a device that people want and can use. We are currently recruiting participants for user studies. More information on our website (section: Get Involved).

Visit: www.givevision.net



Henshaws, one of the oldest charities supporting people with visual impairment, is delighted to support Julian on his daring and inspirational Big Blind Walk.  As a charity that empowers people to go beyond expectations we understand the important role eye research plays in the whole understanding, prevention and treatment of eye disease.  We wish Julian the very best of luck with his endeavour and look forward to joining him on a leg!

Visit: www.henshaws.org.uk


“ iSightCornwall supports the Big Blind Walk ”

Visit: www.isightcornwall.org.uk

National Trust

“The National Trust is delighted to be supporting Julian Jackson’s Big Blind Walk. As a conservation charity, alongside Julian, we hope to encourage other blind and partially-sighted people to access and enjoy the countryside. We wish Julian all the best on his long journey and look forward to the ranger team joining him along the way.”

Visit: https://www.nationaltrust.org.uk

Natural Retreats

‘Natural Retreats look forward to welcoming Julian to John O’Groats after his impressive journey from Land’s End. We are always in awe of the determination and strength of our guests who arrive after completing the End to End journey, and this is no different. We would like to wish him all the best for his travels and fully support his efforts to raise awareness of the ongoing battles visually impaired and blind people are facing, and hope that he gives inspiration to many to enjoy the outdoors no matter what the circumstances.’

Visit: www.naturalretreats.com

Nystagmus Network

Nystagmus Network support Big Blind Walk

The Nystagmus Network is delighted to support Julian and his Big Blind Walk, because we believe wholeheartedly in his mission to raise awareness of sight health and foster innovative research.

The Nystagmus Network is the foremost charity in the UK supporting people affected by nystagmus. Nystagmus is a complex eye condition characterised by involuntary movements of the eye. The eyes appear to wobble or flicker from side to side or up and down. Nystagmus affects at least 1 in 1,000 people and can occur at any time of life. It causes varying degrees of visual impairment, which means that most people need help and support throughout their lives, especially in education and employment.

Since 1984, the Nystagmus Network has stood at the forefront in promoting a better understanding of nystagmus, as well as leading the way in funding research into diagnostics and to find effective treatments. The charity offers information and support to everyone who needs it and ensures that, following diagnosis, there is somewhere for people to turn.  ( Watch : Video 1 , Video 2  , Video 3 )

Registered charity number: 803440

Visit: http://nystagmusnetwork.org/

Optometry Scotland

“Optometry Scotland is delighted to be supporting Julian Jackson on this exciting and challenging Big Blind Walk.

We wish him every success in his endeavour and look forward to following his adventures along the way.

We commend him for his participation in this hugely worthwhile cause to help and support, blind and partially sighted people enjoy a better quality of life.

Sam Watson, Chair”

Visit: https://www.optometryscotland.org.uk

Ordnance Survey


Ordnance Survey is delighted to support The Big Blind Walk, as we are firmly committed to helping more people to get outside more often. Our GetOutside initiative has been designed and created to embody the belief that there should be fewer barriers to enjoying an active outdoor lifestyle. We hope that by supporting Julian, we can also encourage other blind and partially-sighted people to step over their ‘threshold’ and enjoy an active outdoor lifestyle.

Visit: www.GetOutside.uk  #GetOutside

Pure Leisure Group

‘Pure Leisure Group is proud to be supporting The Big Blind Walk, we wish you all the best in this activity and look forward to helping out along the way.’

Pure Leisure Group is one of the leading holiday companies offering holiday home ownership and holidays across the U.K. Pure Leisure offer a wide range of holiday homes available to purchase including Luxury Lodges and Static Caravans to suit every budget.

Visit: https://www.pure-leisure.co.uk/

Reynolds Opticians

Reynolds Opticians is delighted to be supporting Julian on his courageous walk which will raise vital funds and increase public awareness of sight loss and the very important need for ongoing innovative research.

Reynolds Opticians in Penzance, Cornwall has always supported innovative eyecare and have been supporting people with sight loss in the local community for over 37 years.

Sophie Slater BSc (Hons) MCOptom FBDO

Director Optometrist – Reynolds Opticians

Visit: http://www.reynoldsopticians.com

Rehabilitation Workers Professional Network

RWPN is very happy to be supporting Julian in his Big Blind Walk as he campaigns to raise the profile of eye care services and eye research. As Julian can testify, community-based vision rehabilitation unlocks the door that blindness and vision loss shuts fast on your horizons. Whether it’s learning new skills to stay in work or maintaining old ones to maintain family life, Vision Rehabilitation Workers ensure there’s life after sightloss. We wish Julian a warm welcome throughout his journey.

Visit: http://www.rwpn.org.uk

Sensing Nature

“Julian’s Big Blind Walk demonstrates so clearly what can be gained, personally and collectively, from getting out into nature. This is a key focus of “Sensing Nature”; a two-year research project, led by Dr Sarah Bell at the University of Exeter and funded by the Economic and Social Research Council, which aims to improve the ways we understand, enable and promote more inclusive multisensory nature experiences amongst people living with sight impairment. Dr Bell is really excited to be joining Julian at the outset of the Big Blind Walk in Cornwall, and will be raising awareness – on and offline – of the rich and varied nature he encounters along the epic route from Lands End to John O’Groats.

Visit: www.sensing-nature.com

Sensory Trust

“At the Sensory Trust we’re more than a little in awe of Julian for planning this huge journey, what a fantastic way to raise awareness of sight loss and the importance of eye research. We’re looking forward to sharing some steps together in Cornwall.”

The Sensory Trust is a national charity using accessible, sensory-rich outdoor experiences to ensure the joys and benefits of engaging with the natural world are available to everyone, regardless of age, ability or circumstance.

Visit: www.sensorytrust.org.uk

The Camping and Caravanning Club

The Camping and Caravanning Club wishes Julian all the best as he strides to complete this challenge for such a great cause, to give hope to visually impaired or blind people. We hope that those Club Sites booked by Julian as a place to pitch up and lay his head at the end of the day are a perfect base to rest up and get out and enjoy the countryside. Our campsites join countless others that are well-equipped and offer dedicated accessible facilities – making the prospect of touring the UK less scary than it needs to be, even when walking upwards of 15 miles a day to raise awareness and funds to help combat the daily battles being fought in hospitals, eye clinics and laboratories to prevent sight loss, treat eye disease and restore sight.

Visit: https://www.campingandcaravanningclub.co.uk

The College of Optometrists

“It is great to see VisionBridge working to raise awareness of the need for better funding for research into vision and eye health. Julian’s work to raise awareness and funds and support research in general can only benefit the sector as a whole.”

Michael Bowen , Director of Research, College of Optometrists

Visit: https://www.college-optometrists.org

The Brain Tumour Charity

“The Brain Tumour Charity is thrilled to be supporting Julian, and his mission to raise awareness and understanding of sight loss. We are delighted to be joining him on part of his walk to help raise awareness of the connection between the brain and eyes. The Brain Tumour Charity funds pioneering research to increase survival, raises awareness of the symptoms and effects of brain tumours and provides support for everyone affected to improve quality of life.      Email: support@thebraintumourcharity.org         Twitter: @BrainTumourOrg”


Visit: www.thebraintumourcharity.org


“The Big Blind Walk is a great opportunity to raise awareness of the impact of living with sight loss with the public and to raise the profile of sight loss research, treatment, and support within the public health agenda. As a membership organisation for local sight loss charities across the UK that provide vital support and services to those living with sight loss we know how important this is. Visionary is delighted to support Julian in his efforts to promote the critical role that eye research plays in the prevention and treatment of avoidable and unavoidable sight loss, alongside the practical help for those losing their sight. We will be working with our member organisations across the UK to garner support and participation along the route for the Big Blind Walk – a most excellent adventure.”

Visit: http://visionary.org.uk

Visualise Training and Consultancy

“Visualise Training and Consultancy is delighted to be supporting Julian Jacksons Big Blind Walk from Land’s End to John O’Groats. Walking 1,000 miles raising awareness surrounding sight loss, research and innovation is no mean feat! Visualise Training and Consultancy is a company that strives to make the world more inclusive for people with sight loss and blindness raising awareness through their training not only on the importance of good eye health, but how to assist and empower a person living with sight loss and blindness. We also carry out Work-place needs assessments for people with a visual impairment to retain employment.

We wish Julian all the best on his walk, we hope the weather is kind to him, and we look forward to walking with him along the way.”

Twitter: @visualisetc

Visit: www.visualisetrainingandconsultancy.co.uk


“Wheyhey are delighted to be throwing their full support and encouragement behind Julian as he undertakes his Big Blind Walk.

Wheyhey is on a mission to transform the way that people snack through offering outrageously good treats that taste awesome whilst also being low in sugar (or sugar free!) and high in protein. Ensuring that you have a healthy diet and keep active can help reduce the risk of diabetes and in turn reduce the risk of sight loss. We believe that a healthy body lets you do amazing things so we want to encourage everybody to get outside and make great choices when it comes to food.”

Visit: https://www.wheyhey.com